Snapchat announces they're redesigning their app, building new version for Android
WASHINGTON (Sinclair Broadcast Group) -- Snapchat has announced they'll be redesigning their app to make it "easier to use."
Evan Spiegel, Snapchat's chief executive officer, says that the app has been criticized by many users and he wants to change that.
"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use," Spiegel said.
Spiegel warns that the redesign could have an impact on the app in the short-term but they're "willing to take that risk for what we believe are substantial long-term benefits to our business."
Snapchat also announced they will be building a new version of the app for Android users.
"We will launch in select markets before rolling it out widely," Spiegel said. "This new version of our application leverages everything we have learned about building for android over the past five years."
The app also plans to make their original programming, such as newscast "Stay Tuned", together with their stories "easier to discover." They'll provide all 178 million daily active users with their own Stories experience.
In 2018, Snapchat also hopes to give creators a way to make money by building "more distribution and monetization opportunities" for Stories to reach a broader audience.